In the last quarter of 1989 MGT launched the Sam Coupé. MGT was already known in the ZX Spectrum world for a range of hardware that they sold. The Sam was their pride and joy, and unfortunately to be their downfall.
The SAM name comes from a working name in the early design phases of ‘Some Amazing Machine’ (or ‘Some Amazing Micro’ or even ‘Spectrum Advanced Machine’ depending on who you talk to) and the ‘Coupé’ was a nickname because the machine resembles a fastback car in profile.